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Since Max was young he has had a relentless drive to work with amazing people and pour as much energy into every situation that comes his way. With an un-quenching passionate to live life to its fullest and a desire to work with amazing individuals it has brought Max to over 90 countries around the world and working across 4 continents.

Max has represented his country on the rugby pitch at many international age grade levels while gaining scholarships and trophies along the way. His sporting prowess extends to skiing which he practices religiously, having recently skied in the Arctic Circle under the midnight sun. After only picking up sailing three years ago he has professionally skippered yachts in the Mediterranean, the Caribbean and around Asia. 

Having a strong sporting influence on the pitch Max developed a passion for organising sporting events. He worked for World Rugby (formerly International Rugby Board) and the European Rugby Cup while also running his own Rugby Sevens event.

When he started working for himself his passion for live entertainment developed and he moved into a number of new event industries, namely the music and entertainment industries. Max has toured with Bon Jovi, Katy Perry, Oprah Winfrey, Prince and the Guns'n'Roses to name but a few.

Max has MCed and hosted events all over the world to 100,000's of people, from the Olympic and Paralympic Games in Rio to Red Bull events in Europe. He currently holds contracts around the world hosting mass participation events.